Analisis Trend Penjualan Dan Strategi Pemasaran Pada Home Industry Jus Pala Morella

Abstract

This study aims to determine sales trends in the home industry of Morella nutmeg juice for a period of 11 years, to find out the sales forecast for Morella nutmeg juice in 2022 and the marketing strategies applied to increase sales in the home industry of Morella nutmeg juice. The results showed that sale of Morella nutmeg juice have a fluctuating trend from 2011-2021 and the forecasting results obtained for the sales of Morella nutmeg juice in 2022 tend to increase by 4,274 bottles. Marketing that can be applied to the Morella nutmeg juice business is improve the technology of production facilities in order to maximize raw materials and also to maintain the quality of the Morella nutmeg juice product, utilizing the use of the internet to expand the marketing are and distibution area of morella nutmeg juice, carry out promotional activities so that Morella nutmeg juice is better known to the public and encourage lokal governments to provide guidance and bussines development so that home industry Morella nutmeg juice is able to do a good productions system planning.